The switch to Google Analytics 4 is two weeks away 📣

On July 1st, 2023, Universal Analytics (UA, sometimes referred to as GA3) will be replaced by Google Analytics 4 (GA4).

If you currently use UA, you'll need to migrate your account to GA4.

‍Click here to see Google's guide on how to migrate to GA4.

‍Why the switch? GA4 is packed with features that are designed to enhance your understanding of your users' journeys. Here are a few advantages you can look forward to:

• More robust data analysis.
• Track user interactions more precisely with event-based data collection.
• Advanced privacy controls and a cookieless measurement approach.
• Tailor audience segments and integrate with Google Ads seamlessly.
• More funnel and reporting options at no extra cost.

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Need help with the switch?
Ping us if you have any questions, or if you'd like some assistance with the migration. We're just an email away.

Happy tracking!