Motion graphics & 3D design

Motion graphics and 3D design play a crucial role in enhancing web and product experiences. By incorporating visually captivating animations, dynamic transitions, and immersive 3D elements, we can create more engaging designs, better highlight how products work, and improve overall usability of those products. Applied in a tasteful way, motion graphics and 3D design help increase user retention, drive conversions, and strengthen brand recognition.

Fun eye illustration for Black Magic Factory

3D render of a translation earpiece from Waverly Labs

We love working at the intersection of creativity and commerce, helping businesses create custom motion designs and 3D graphics that bring their brands and digital products to life.

Why does motion design matter?

Motion design is more than eye candy; it’s a powerful tool that drives tangible business outcomes. For example, improving the usability of a mobile app by guiding the user’s eye toward the next action they need to take. Or using movement to highlight the steps of how a product works. Studies have shown that motion design can boost brand recognition and recall, strengthen brand loyalty, and ultimately drive revenue growth.

Boundary’s motion graphics strategy

Our approach to motion and 3D design always starts with asking two important questions: “Does this add value for the end user or customer?” and “How will this affect the technical performance or speed of the website or application?”

Our standard process for creating motion graphics

Discovery

The first step of any motion design project is to collaborate with key stakeholders to fully understand their business goals, target audience, and desired intent for the final assets we deliver. This process ensures that the resulting motion design aligns with the brand's identity, resonates with users or customers, and maximizes its impact and effectiveness.

Scripting the Story

Next, we outline a clear and concise storyline that aligns with the desired message. The script undergoes iterations and revisions, incorporating feedback from both the client and our internal creative team, to ensure a seamless blend of visuals, storytelling, and brand messaging in the final motion graphic design.

Styleframes + Asset Creation

Once the script is approved, we create visual references that convey the narrative structure and capture the desired look and feel of the project, serving as a storyboard to help guide the animator. 2D and/or 3D asset are also produced, like characters, props, backgrounds, and graphic elements.

Animation

Bringing styleframes to life includes adding timing, easing, and fluid transitions to the static design elements, incorporating proper sequencing, choreography, and storytelling to enhance the user experience. The end result being the creation of an immersive and impactful visual experience for our target audience.

Color Grading & Sound Design

Lastly, we add the final touches and enhance the overall quality and impact of the finished product. Color grading in animation involves adjusting and manipulating the colors and tones of the visuals to achieve a desired style or mood. Sound design includes adding and mixing dialogue, sound effects, background ambience, and music.

Types of motion and 3D designs we create at Boundary

Prototypes

Many UX/UI projects require mockups of a website or application to simulate and test critical features and functionality, and validate whether user’s pain points and desires are effectively being addressed.

Social Media Content

Incorporating motion into the content creation process can help posts grab attention, increase engagement, and more effectively communicate messages in the fast-paced environment of social media.

Sizzle Reels

A captivating video montage can highlight the most compelling features of a product or service. Utilizing existing footage and photography, we craft reels that evoke excitement and generate interest for our clients.

3D Product Visualization

Creating realistic, detailed 3D representations of physical products using CGI is a flexible and cost-effective way to avoid the need for expensive physical prototypes or extensive photoshoots.

Motion Guidelines

Motion guidelines are detailed instructions and principles that define how motion and animation should be applied within a brand system or product, ensuring a consistent experience across different platforms.

Motion Toolkits

These are collections of pre-designed assets and templates that streamline the process of creating animations. They provide ready-to-use elements that can be customized and integrated into motion design projects.

Lotties

A Lottie is a file format used for delivering high-quality, scalable animations in web and mobile apps. Lightweight and vector-based, Lotties can be easily implemented across different platforms and frameworks.

UX Motion Specs

Detailed specs help define the motion and animation aspects of an interface. They provide instructions for designers and developers to know how animations should behave, including timing, duration, easing, transitions, and interaction effects.

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“We loved Boundary’s process for branding. They dove deep on our industry and identified a way for us to clearly stand out. They followed our direction at every step but always knew when to take the lead.”

Alex Abad

CO-FOUNDER & CHIEF PILOT

“They helped sherpa us through a creative process that had a lot of voices in the room. Boundary has a way of synthesizing the clutter and programmatically finding the solution you need”

Niamh Hughes

Vice President, Brand and Communications

“Boundary is a joy to work with! They took the time to listen and deeply understand our industry and product offering in order to polish and shape our branding and messaging. I couldn't recommend them enough!”

Rob Curtis

co-founder & chief product officer

“Boundary’s blend of skill, passion and dedication has been an ideal match for our vision. Our challenge when collaborating with an agency is always finding a team that can deliver on our uncompromising standards, and Boundary comes through, every single time.”

Sid Parihar

Co-Founder & CDO, Point Card

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How Boundary stands out as motion designers

Strategy comes first

Step one is always to listen — like seriously listen. To our clients, to their customers, to the market. We could care less about winning any design awards if our work doesn’t first and foremost solve tangible business challenges for our clients. Without insight, there should be no action.

We sweat the details

Attention to detail is crucial in motion design, as even the smallest elements can greatly impact the final result. A good motion designer pays close attention to timing, transitions, and visual aesthetics, ensuring that every aspect of the animation is meticulously crafted. This level of precision and attention to detail elevates the quality of our work and enhances the overall user experience.

We’re continuous learners

Motion design is ever-evolving, with new technologies, tools, and best practices emerging regularly. We embrace a growth mindset of continuous learning and staying up to date with the latest trends to ensure our skills remain relevant in a rapidly changing landscape.

Boundary motion design projects

FlyHouse

FlyHouse is disrupting private jet management to lower operating costs and improve the ownership experience.

Simplify Jobs

Simplify needed a site to quickly and easily convey their game changing plugin to apply for jobs quickly.

More design services

Web Design UI/UX Design Branding App Development