FlyHouse
Hospitality
FlyHouse is disrupting the charter aviation industry by bringing transparency and technology to a space that historically uses unclear revenue models and tired processes. We collaborated with the FlyHouse founders to design a brand that feels premium and stands out in their industry.
Services
Branding
Collateral
Platforms
Mobile App
Thunder
CMYK
RGB
PANTONE
WEB
C 70% M 67% Y 64% K 74%
R35 G31 B32
Neutral Black
#231F20
Turbo
CMYK
RGB
PANTONE
WEB
C 4% M 0% Y 96% K 0%
R253 G238 B0
803 C
#FDEE00
White
CMYK
RGB
PANTONE
WEB
C 0% M 0% Y 0% K 0%
R255 G255 B255
N/A
#ffffff
Headline Typeface
Body Typeface
“We loved Boundary’s process for branding. They dove deep on our industry and identified a way for us to clearly stand out. They had a perfect balance of taking our direction and standing up when they had a strong perspective.”
Alex Abad
Co-Founder & CEO
Founders with purpose
The brand mark and color palette was inspired by shapes found in aerial photos of runways.
The membership is the destination
Flyhouse is re-imagining the role of technology in private charter. A mobile app gives their high-net worth clientele a one-of-a-kind travel companion that includes exclusive partner deals and concierge services.
Fighting the sea of sameness
Initial publicity for Flyhouse was created through key relationships in the industry. Premium branded swag played a key role in creating a groundswell in small, but powerful circles of clients and influencers. The bold mark and electric yellow allowed Flyhouse to stand out and stay memorable.
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