Red Bull
It takes a large ecosystem of applications to manage the Red Bull machine between all of the activations, partnerships and products. Incredibly, this was handled using spreadsheets until not too long ago. We were brought in to break down all the different processes, use cases and a core users in order to architect several platforms which streamlined life for the RB employees.
Redline
Red Bull hosts hundreds of events every single year, from the Air Races to Flutag. In order to gauge the success of each event, Boundary designed the Redline application that allowed managers to create and track KPIs from year to year showing the type of foot traffic and engagement that took place.
Campus
This mobile application allows RB employees to book spur-of-the-moment meetings, check a feed of company updates and track rewards points for Camp Stewart. It’s now evolved into a system to order meals and earn points for a free lattes.
Calendar
Red Bull's National Sports Marketing Calendar gives a heads-up view of all the different events happening across North America
Co-pilot
Every Red Bull event requires a lot of upfront due diligence to gather all the necessary documents, schedules, and contacts. We collaborated with RBNA to create the Co-pilot applications which aggregates each event's pertinent information and gives them the ability to chat with each other.
We’ve been working with Boundary for over 6 years on various digital products, from creative ideation and designs to front-end software web development. We love their creative process and ability to facilitate the entire process.
Free Goods Tracker
FGT is an inventory management tool RB uses to track who’s taking product from the warehouse and which clients need to be refilled. Similar to other RB projects, we helped automate a very manual
process which was currently being tracked in spreadsheets, if at all. Thankfully they still let Boundary snag a few free cans during out design reviews.
Partner ID
Red Bull has thousands of employees and event more partners that need access to their internal applications. Rather than having a different login for each platform,
they created a single sign-on using Partner ID to simplify the user experience maintain data integrity.
Logos
We’ve created an array of logos for the various Marketing and IT projects we’ve designed.