Red Bull

Internal Applications

It takes a large ecosystem of applications to manage the Red Bull machine between all of the activations, partnerships and products. Incredibly, this was handled using spreadsheets until not too long ago. We were brought in to break down all the different processes, use cases and a core users in order to architect several platforms which streamlined life for the RB employees.

Services

Product Strategy
UX/UI
Web Development

Platforms

Mobile
Web

Redline

Red Bull hosts hundreds of events every single year, from the Air Races to Flutag. In order to gauge the success of each event, Boundary designed the Redline application that allowed managers to create and track KPIs from year to year showing the type of foot traffic and engagement that took place.

Campus

This mobile application allows RB employees to book spur-of-the-moment meetings, check a feed of company updates and track rewards points for Camp Stewart. It’s now evolved into a system to order meals and earn points for a free lattes.

Calendar

Red Bull's National Sports Marketing Calendar gives a heads-up view of all the different events happening across North America

Co-pilot

Every Red Bull event requires a lot of upfront due diligence to gather all the necessary documents, schedules, and contacts. We collaborated with RBNA to create the Co-pilot applications  which aggregates each event's pertinent information and gives them the ability to chat with each other.

Access Red Bull Events as an External Partner
Check out event details
Get directions to event locatons
plan your day with helpful team schedules

We’ve been working with Boundary for over 6 years on various digital products, from creative ideation and designs to front-end software web development. We love their creative process and ability to facilitate the entire process.

Jon Walton
Director of Project Delivery

Free Goods Tracker

FGT is an inventory management tool RB uses to track who’s taking product from the warehouse and which clients need to be refilled. Similar to other RB projects, we helped automate a very manual

process which was currently being tracked in spreadsheets, if at all. Thankfully they still let Boundary snag a few free cans during out design reviews.

Partner ID

Red Bull has thousands of employees and event more partners that need access to their internal applications. Rather than having a different login for each platform,

they created a single sign-on using Partner ID to simplify the user experience maintain data integrity.

Logos

We’ve created an array of logos for the various Marketing and IT projects we’ve designed.

Holding paper iconRed Bull Now logoRed Bull blue logoRed Bull iconsRed Bull emp logoRed Bull Wing logoRed Bull R logoTicket iconLocation iconRed Bull Go logo