Red Bull

Media House Projects

Red Bull is constantly partnering with new brands, professional athletes, and celebrities to cross promote their products. These activations nearly always require a digital experience to engage users. We’ve collaborated with Red Bull’s marketing teams to create numerous websites and applications that give people a chance to judge competitions, challenge pro gamers to 1v1 battles, and win prizes or trips around the world.

Services

Product Strategy

UX/UI Design

Design System

Web & App Development

Platforms

Mobile

Web

Boundary has helped us launch numerous websites, both domestically and internationally. There have been some crazy moments and deadlines, but there is no one I trust more to get the job done.

Esther DeLaura

Sr. Manager, Consumer Data Marketing

Capture Point

Red Bull Capture Point is an international in-game content capture competition that challenges players to take amazing screenshots using photo modes. Boundary aggregated all of the user content from Twitter and created a dashboard for professional gamers to judge the submissions and select a winner. One of the major challenges with Red Bull is the need to localize websites for countries all over the globe, but at least we were able to cancel our Duolingo subscription.

BC One

Red Bull BC One is a global one-on-one breaking competition. Every year, thousands of break dancers compete for a chance to represent at the Red Bull BC One World Final. Boundary created a custom website and application for users to rate the different dances and compete for a trip to the competition in New York.

Discover Your Wiiings

Travis Pastrana, Ninja, and Carissa Moore are just a few of the athletes being featured in Red Bull’s new AR application as they lean into a more immersive experience for fans. Boundary helped create the website to tell the story and bring it to life.

RED BULL’s Largest Digital Activation of the Year

Solo Q

In partnership with Riot Games, Red Bull gave League of Legends players from all over the world a chance to play against each other in order to gain entrance to a 1v1 competition. Boundary designed the activation website and created a custom web app that connected their LoL and Red Bull accounts in order to track their ranking.

Cloud 9

Think you can beat a pro? Red Bull gave gamers a chance to do just that by challenging the esports athletes from Cloud9 at League of Legends. Boundary designed and built an app to coordinate the competition and track everyone’s scores. The pros were tough, but they definitely took a couple of losses along the way.

Gran Turismo

Formula 1 racing has exploded in popularity in the U.S., and Red Bull has been at the forefront with some of the top drivers like Max Verstappen and Sergio Perez.

In 2022, Red Bull partnered with PlayStation to promote the video game Gran Turismo, creating a digital activation for consumers to win custom, in-game liveries.

Tony Hawk Pro Skater

Red Bull and Activision teamed up to promote the release of one of the most iconic skateboarding games ever made, Tony Hawk Pro Skater. Users could submit proof of purchasing a can of Red Bull in store to receive various in-game rewards.